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New 'colors' promotion for brand.
April 22, 2013
By: TOM BRANNA
Editor
In celebration of the 2013 NFL Draft, Tide will offer an endorsement deal to the first player drafted to each of the 32 NFL teams in celebration of their new colors. Tide will also be rewarding fans with a unique gift that will be delivered via Twitter by each of the contracted rookies during the first and second rounds of the Draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using #AboutOurColors. “The NFL Draft is a special moment when these roo...
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